http://www.interbranddesignforum.com Retail Brand Consultancy Tue, 17 Jan 2012 19:10:04 +0000 http://wordpress.org/?v=2.9 en hourly 1 http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/ http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/#comments Wed, 09 Jun 2010 13:25:19 +0000 Tom Kowalski http://www.designforum.com/?p=701 The cost of updating and maintaining a dining room has seemed cost prohibitive to many QSR chains and their franchisees, especially in light of the high drive-thru ratio. But by not offering a unique, pleasant dining experience, they have let the brand image wither on the vine. And it's now coming back to haunt them. I contend that the high drive-thru ratio is in large part due to customers avoiding the “ick” factor of enduring outdated, smelly, deteriorating environments with no sense of place or brand personality. The dining room is the brand.]]> http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/feed/ 0 http://www.interbranddesignforum.com/good-or-bad-environment-influences-choice/ http://www.interbranddesignforum.com/good-or-bad-environment-influences-choice/#comments Thu, 03 Jun 2010 13:04:50 +0000 Becca Robinett http://www.designforum.com/?p=665 WNYC Radiolab the other day I came across an interesting episode centered on choice and decision making influencers. Being a designer, I am always searching for new ideas and concepts to weave into my work, so I clicked on the link. In an hour the host took me through a whirlwind of studies examining the variations of why we choose the way we do and what factors can influence our decisions. And what does it all boil down too? Stress has a tremendous affect on our ability to make appropriate selection. To quote my mother, this over-simplified answer is an "astute observation of the obvious." However, when broken apart, the program's individual experiments struck me as simple learning blocks that could easily be applied to a retail environment. Basically, if a person is over-stimulated in an environment a simple decision of what apple to buy can become ridiculously hard because there is too much information for them to just make a choice. They start to tune out their fast moving intuition to make a more educated selection on an item that they could really care less about. In the end, those who were over-stimulated tend to be disappointed.]]> http://www.interbranddesignforum.com/good-or-bad-environment-influences-choice/feed/ 0 http://www.interbranddesignforum.com/redefining-brand-in-an-age-of-frugality/ http://www.interbranddesignforum.com/redefining-brand-in-an-age-of-frugality/#comments Wed, 06 Jan 2010 20:33:40 +0000 admin http://designforum.atomicclients.com/?p=292 http://www.interbranddesignforum.com/redefining-brand-in-an-age-of-frugality/feed/ 1