Freedom of Expression versus the Need for Approval
IN: Digital| Experience Design| Retail Store Design
ARTICLE POSTED BY: Lynn Gonsior
Curious. In a world where we can create our own unique looks by shopping anywhere we want, or by building our own virtual worlds, we still desire the approval of others and want resassurance that we fit in.
If you want to make sure you are being noticed by the right people, check out your recent witty status post on Facebook to see how many “Likes” you got from friends.
Wondering which outfit to wear tonight? Check with the masses via Go Try It On. Post photos of your look(s) and get fast feedback on which outfit makes you look cool and confident—most like the type of person who doesn’t need approval. There’s been a significant rise in the number of mobile instant fashion advice sites that play into this need.
It seems we are constantly looking for peoples’ opinions of where to shop or how we look. When it comes to apparel, of course, some of that need for approval stems from the fact that today’s fashion trends are very tricky to make work in a flattering way, especially for women. Seeking honest feedback can keep you from spending unwisely. So we are using technology to get advice quickly, right outside our closets, or often at the very point of purchase.