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	<title>Interbrand Design Forum &#187; Marketing</title>
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		<title>Shopper Marketing Strategies</title>
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		<pubDate>Wed, 06 Jan 2010 20:10:07 +0000</pubDate>
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				<category><![CDATA[Shopper Marketing]]></category>
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		<description><![CDATA[The past year has seen an explosion of interest in shopper marketing. Reportedly 60 percent of brands and retailers are investing in shopper marketing efforts, up from six percent previously. Most, however, admit to being in the learning stages of the emerging practice.
Finding a common language is the first challenge. The term encompasses in-store media, ]]></description>
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