http://www.interbranddesignforum.com Retail Brand Consultancy Tue, 17 Jan 2012 19:10:04 +0000 http://wordpress.org/?v=2.9 en hourly 1 http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/ http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/#comments Wed, 09 Jun 2010 13:25:19 +0000 Tom Kowalski http://www.designforum.com/?p=701 The cost of updating and maintaining a dining room has seemed cost prohibitive to many QSR chains and their franchisees, especially in light of the high drive-thru ratio. But by not offering a unique, pleasant dining experience, they have let the brand image wither on the vine. And it's now coming back to haunt them. I contend that the high drive-thru ratio is in large part due to customers avoiding the “ick” factor of enduring outdated, smelly, deteriorating environments with no sense of place or brand personality. The dining room is the brand.]]> http://www.interbranddesignforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/feed/ 0 http://www.interbranddesignforum.com/why-retailers-need-to-think-like-revolutionaries/ http://www.interbranddesignforum.com/why-retailers-need-to-think-like-revolutionaries/#comments Fri, 21 May 2010 21:32:49 +0000 Scott Jeffrey http://www.designforum.com/?p=595 There wasn't an Evolutionary War for a reason. In the pre-dawn of U.S. history, the new settlers wanted more than to just evolve the British rule, it had to be overthrown. A new start, a clean slate. Imagine the pressure that those founding fathers must have felt when deciding that enough was enough, let's try something new. Today, many brands find themselves in the same place. The status quo isn't working. It’s time to differentiate. But I wonder if the ideas of "revolution" and "evolution" aren't being confused.]]> http://www.interbranddesignforum.com/why-retailers-need-to-think-like-revolutionaries/feed/ 0 http://www.interbranddesignforum.com/you-can%e2%80%99t-buy-creativity-by-the-pound/ http://www.interbranddesignforum.com/you-can%e2%80%99t-buy-creativity-by-the-pound/#comments Thu, 22 Apr 2010 18:21:25 +0000 Bruce Dybvad http://www.designforum.com/?p=426 Businesses in search of competitive advantage are much more comfortable asking design consultants for “innovation” when they should be asking for “creativity,” the birthplace of new ideas. But creativity, with its faint air of mystery and associations with renegade, non-corporate types, doesn’t seem at home in the world of commerce, where goals are achieved through “procedure” and “knowledge.” Interbrand Design Forum has seen an increase in the number of retail brands deciding to bring creativity to the table, but a negative tendency to have their procurement officers treat it like a commodity—buying it by the pound. That’s a mistake. Few agencies know how to bring about the environment, the chemistry and the provocation that net the great, disruptive ideas that are actionable in terms of the brand experience. The kind that can move your business to a new place.]]> http://www.interbranddesignforum.com/you-can%e2%80%99t-buy-creativity-by-the-pound/feed/ 0 http://www.interbranddesignforum.com/interbrand-design-forum-ranks-the-most-valuable-u-s-retail-brands-walmart-remains-the-top-retailer-target-leaps-to-second-2/ http://www.interbranddesignforum.com/interbrand-design-forum-ranks-the-most-valuable-u-s-retail-brands-walmart-remains-the-top-retailer-target-leaps-to-second-2/#comments Thu, 11 Mar 2010 16:25:00 +0000 admin http://www.designforum.com/?p=415 http://www.interbranddesignforum.com/interbrand-design-forum-ranks-the-most-valuable-u-s-retail-brands-walmart-remains-the-top-retailer-target-leaps-to-second-2/feed/ 0