http://www.interbranddesignforum.com Retail Brand Consultancy Fri, 20 Apr 2012 14:25:35 +0000 http://wordpress.org/?v=2.9 en hourly 1 http://www.interbranddesignforum.com/how-brands-build-digital-bonds-with-their-shoppers/ http://www.interbranddesignforum.com/how-brands-build-digital-bonds-with-their-shoppers/#comments Thu, 29 Apr 2010 18:23:05 +0000 Lynn Gonsior http://www.designforum.com/?p=430 Even with millions of items for sale, Amazon connects intimately with customers, from its one-click ordering to its ability to become more relevant with each visit. The result is a “barrier to exit” that other brands envy. American Eagle excels at aggressively integrating multi-channel marketing tactics into both its traditional and digital campaigns. It connects at all the right touchpoints, which goes a long way towards achieving brand loyalty. This year, AE included a mobile filed in its loyalty program, and used mobile as a point of entry into sweepstakes as well as an alerts program. Calls to action were posted on social networking sites, such as Facebook and Twitter in the form of banner ads, status updates and tweets.]]> http://www.interbranddesignforum.com/how-brands-build-digital-bonds-with-their-shoppers/feed/ 0 http://www.interbranddesignforum.com/it-takes-a-strong-brand-is-to-inspire-shopper-confidence/ http://www.interbranddesignforum.com/it-takes-a-strong-brand-is-to-inspire-shopper-confidence/#comments Wed, 28 Apr 2010 18:23:33 +0000 Justin Wartell http://www.designforum.com/?p=432 This year, retailers have made headway in the battle against “sameness” by negotiating exclusive famous name brands, making sure their private labels stand for something besides “cheaper” and by infusing the shopping experience with emotional appeal. One brand that renewed its value-plus-reason image is Old Navy. After veering off into fast fashion inspired by the designer runway, it has returned to bright basic family apparel surrounded and supported by its kitschy sense of humor. Shoppers are returning to the store and business is on the upswing.]]> http://www.interbranddesignforum.com/it-takes-a-strong-brand-is-to-inspire-shopper-confidence/feed/ 0 http://www.interbranddesignforum.com/interbranddesign-forum-work-with-intercontinental-hotels-group-on-global-brand-relaunch-of-holiday-inn/ http://www.interbranddesignforum.com/interbranddesign-forum-work-with-intercontinental-hotels-group-on-global-brand-relaunch-of-holiday-inn/#comments Thu, 15 Nov 2007 20:36:01 +0000 admin http://designforum.atomicclients.com/?p=164 http://www.interbranddesignforum.com/interbranddesign-forum-work-with-intercontinental-hotels-group-on-global-brand-relaunch-of-holiday-inn/feed/ 0