Let's Talk:
A Podcast
What does it take to engage today’s “always online” shopper? Social events, exceptional customer service, interactivity, humor and more. We interview retailers to find out how their digital strategies engage shoppers, inspire loyalty and drive purchase.
Moosejaw Mountaineering:
An inside look at the “madness” behind the quirky Moosejaw brand. Listen to how breaking the rules of retail has helped them develop a cult following.
Sunglass Hut:
Get a glimpse at how the fashionable brand uses its Social Sun digital kiosk to connect with customers and hear how the latest technology could enhance the shopping experience.
Let's Talk
Retailers tell us how their digital strategies engage shoppers and drive them to the store.
Imagination at Work:
A Video About Creativity
It’s uncomfortable but fun, cool yet engaging, filled with shopper insights but open to new thinking. Interbrand Design Forum shares its thought-provoking approach to retail experience design shares how action speaks louder than anything.
Imagination at Work
Interbrand Design Forum shares its thought-provoking approach to retail experience design.
Millennials:
What’s the Connection?
Mobile technology is a fundamental part of their existence. If you want to inspire trust, respect and loyalty among the 70 million members of the younger generation, here are five things retail brands need to know about Millennials--consumers age 18 to 29—and their distinctive mindset.
Millennials
If you want to connect with consumers age 18 to 29, here are five things you need to know.
Experts Answer:
What Do I Do Next?
Our experts in brand strategy, retail experience design, shopper sciences, and digital engagement post advice on next steps for retailers who want to compete effectively in the multi-channel environment.
Click here to read full articleExperts Answer
Our experts on strategy, design, shopper insights and digital engagement post advice.
More Than Just Talk
Driving Demand With Wireless Technology
The wireless explosion means opportunities for retailers as well as brands in all sectors. As the path to purchase is being reshaped by the new behaviors and expectations created by mobile technology, retailers will need to deploy their brand experience along the right digital touchpoints. An Interbrand white paper.
More Than Just Talk
The wireless explosion means opportunities for retailers as well as brands in all sectors.
Profile + Portfolio
Interbrand Design Forum has a rich history of innovation in retail experience design and shopper behavior research. Our work with some of the world’s top retail brands speaks for itself.
Profile + Portfolio
Interbrand Design Forum has a rich history of innovation in retail design and shopper research.
Facts & Figures
Facts & Figures:
New Consumer Behaviors
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital.
How the use of mobile and e-commerce channels affects store performance.
2010 State of the Industry Report
Read our annual 32-page report to learn how the convergence of social media, e-commerce, brick-and-mortar and mobile are creating a new blended reality. As they race to respond to the demanding mobile shopper, find out how retailers are pushing the boundaries of the shopping experience beyond the store and into the realm of digital. Download the report »