Thanks for the comment!

A retailer who wants everything to come together must keep in mind that you do it by realizing and addressing your image in everything you do, from company letterheads, merchandising, atmosphere, product presentation, packaging, labels, brochures, business cards, signage, music, employee appearance, store or business appearance, sales literature, advertising, to the atmosphere and corporate culture you carry forward everyday. It should all go together. This includes even things as seemingly unimportant as your restrooms. It all comes together to paint a picture of your brand. When a few of these elements are missing, you help create confusion in the customers mind and as a result you dilute the effectiveness of your brand or your store.

Many thanks
Giggsy

IMHO this is the declining age for comic book retail stores and the infancy of digital books. I don’t see the major companies concerned with collectors / feel of comic books. Their business is to increase their customer base using whatever busisness model is profitable and digital comics looks to be that likely future.

I don’t think comics will disappear – it’s just how they are distributed and consumed that will change. Making them accessable to a larger and diverse audience ensures this form of story telling will continue.

Nice article!!!

But in the consumer’s eyes the Groupon tone of voice may not extend to the brand in the offer.

For instance, say you get an offer for a weekend at a luxury resort. Does the fact that the offer came from Groupon, who uses this flippant style, change your perception of the resort, probably not.

That said, I wish Hot Wheels would do something helpful for me. I would LOVE if Hot Wheels would produce an Operation-style game for the car. If only I understood the inner-workings of a car, I might feel less vulnerable and idiot-like when walking into mechanic shop, where I constantly find myself say, “My what-wheres broken?! And how much does THAT cost!!?”

Hot Wheels – some things are classic … but where else can you take it?

I have also thought about the potential to use this as a giant Swiss Army Knife for creatives. Now we can move logos around on exteriors and add color to fixtures on the fly during meetings. Looking forward to exploring its potential.

Personally, I like a break in the light pink, blue and purple ante of the category. Nothing better than a bold, in-your-face package to break away from competitors and breath new life into the Easter-ridden category.

Jury’s out, but Kotex has 1 packaging fan here!

I wonder how many times I’ve chosen one brand over another without realizing it.