Keep the Store New
IN: In Store Communication| Retail Design Solutions| Retail Store Design| Store Planning| Think Forward
ARTICLE POSTED BY: Scott Jeffrey
Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the expense of the store experience. Likewise, in our excitement around mobile shopping, let’s not overlook our physical spaces and the tactile experiences they offer. Yes, stores have been our retail workhorses for centuries, but don’t make the mistake of assuming we’ve wrung every bit of growth to be had from them. What can be done to spur growth from the fleet of branded spaces that currently exist? Plenty.
When I look across most categories, I see great similarities between competing brands. Brands get stagnant and complacent. All it takes is a little courage to get beyond the safety of sameness. I believe innovative thinking can only happen when you take a long hard look at your brand and ask, “What if?” What if we look at things from a different perspective? What if we do things a new way?
Customers get excited by new. We see this time after time when we open a store, especially if the exterior has had a makeover. Inevitably, customers who have forgotten about you will try you again. “New” attracts attention.