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	<title>Interbrand Design Forum &#187; Business Interior Design</title>
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	<description>Retail Brand Consultancy</description>
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		<title>Elevating the Au Bon Pain Experience</title>
		<link>http://www.interbranddesignforum.com/elevating-the-au-bon-pain-experience/</link>
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		<pubDate>Thu, 25 Aug 2011 18:11:12 +0000</pubDate>
		<dc:creator>Tom Kowalski</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Brand Strategy]]></category>
		<category><![CDATA[Business Interior Design]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Restaurant design concepts]]></category>
		<category><![CDATA[Retail Brands]]></category>
		<category><![CDATA[Retail Design Solutions]]></category>
		<category><![CDATA[Retail Store Design]]></category>
		<category><![CDATA[Shopper Sciences]]></category>
		<category><![CDATA[Shopper insights]]></category>
		<category><![CDATA[Store Layout Design]]></category>

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		<description><![CDATA[This is great video from Au Bon Pain describing where the brand is headed. We partnered with the  bakery café to create an engaging and differentiating “marketplace” concept with a focus  on giving the store more personality, distinction and improving the ease of shopping. Au Bon pain's CEO, Sue Morelli describes the company's focus on their three brand pillars and the importance of the environment and service to the brand experience.

<iframe width="560" height="345" src="http://www.youtube.com/embed/eNED1st8PgA" frameborder="0" allowfullscreen></iframe>



The new concept gives the brand credit for the things that it does really well. We’ve created destinations for core competencies and we’ve made it easier for customers to navigate the experience, inviting them to buy more.

 The new design is bright, welcoming and energized with color and comfort.Communication zones clarify the offer and enable customers to build their order with speed and convenience. The old pencil-and-paper sandwich ordering method is replaced with wireless devices. This new efficient system allows customers to maximize their dwell time in the space and explore the complete Au Bon Pain offering. New, deeper trays with handles enable customers to build their orders easily.
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		<title>Interbrand Design Forum Creates new Manhattan brand experience for H&amp;R block</title>
		<link>http://www.interbranddesignforum.com/interbrand-design-forum-creates-new-manhattan-brand-experience-for-hr-block/</link>
		<comments>http://www.interbranddesignforum.com/interbrand-design-forum-creates-new-manhattan-brand-experience-for-hr-block/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:07:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Interior Design]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Store Layout Design]]></category>

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		<description><![CDATA[Brand billboard designed to take company into the future]]></description>
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		<title>Innovation Reigns at Burger King</title>
		<link>http://www.interbranddesignforum.com/innovation-reigns-at-burger-king/</link>
		<comments>http://www.interbranddesignforum.com/innovation-reigns-at-burger-king/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 16:27:39 +0000</pubDate>
		<dc:creator>Beth Ling</dc:creator>
				<category><![CDATA[Business Interior Design]]></category>
		<category><![CDATA[Retail Brands]]></category>
		<category><![CDATA[Business Brand Strategy]]></category>
		<category><![CDATA[Restaurant design]]></category>

		<guid isPermaLink="false">http://www.designforum.com/?p=418</guid>
		<description><![CDATA[Have you ever seen a client celebrate as if they’d just won Wimbledon? I got to experience that last night at the Association for Retail Environments awards dinner. The Burger King Whopper Bar took first place in the fast food restaurant category. We were thrilled to see a client who embraces innovation be rewarded for ]]></description>
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